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Course Overview
Embark on a transformative learning journey with the UK’s most innovative home study provider, offering courses designed to unlock your true potential and facilitate the career change you desire. Access our distance learning courses directly from anywhere, anytime, and acquire industry-recognised Professional Qualifications essential for advancing in your career.
Specifically, explore the flexible and convenient Freelance Masterclass 101: Become An Expert Copywriter course, an ideal way to gain a diploma qualification. Whether you aim for further education, improved job prospects, or expanded knowledge, this comprehensive course allows you to prepare thoroughly for exams or careers through home study. Plus, it’s structured to be accessible and beneficial even if you have no prior knowledge in Freelance Masterclass 101: Become An Expert Copywriter.
Becoming a freelance copywriter presents an enticing opportunity for individuals with a knack for words and a passion for persuasion. In essence, a freelance copywriter crafts compelling content on a contractual basis, catering to various commercial needs such as advertisements, websites, digital media, or blog posts. The primary objective of copywriting is to elicit a specific response from the audience, whether it be to persuade, inform, enhance search engine visibility, or drive conversions.
Freelance copywriters operate in a dynamic landscape where creativity meets commerce, offering their services directly to clients or through intermediaries like agencies or online platforms. Their work spans across diverse mediums, ranging from traditional print marketing materials to digital platforms, reflecting the evolving nature of consumer engagement. Regardless of the medium, the underlying goal remains consistent – to deliver engaging and persuasive content that resonates with the target audience and achieves the desired outcomes.
In the realm of advertising and marketing, the term ‘copywriter’ encompasses individuals who conceptualise and create content for promotional purposes. This distinction becomes crucial as copywriters navigate the nuanced world of content creation and marketing strategies. With the advent of content marketing and native advertising, the lines between journalism and copywriting have blurred, giving rise to new opportunities and challenges. As such, aspiring freelance copywriters must equip themselves with a diverse skill set that encompasses not only writing proficiency but also strategic thinking, communication skills, and market awareness.
Course Key Topics
the Freelance Masterclass 101: Become An Expert Copywriter course is divided into 8 modules.
1 . Introduction
- Introduction
- Downloadable Resource
2 . Getting Started as a Copywriter
- Introduction
- Polished writing skills
- Headline creation
- Awareness of user experience
- Specialisation
- Marketing awareness
3 . Skills Needed by a Copywriter
- Introduction
- A Sense of Adventure and Curiosity
- Stellar Research Skills
- The Ability to Create Something New, Even If It’s Old
- An Understanding of User Experience
- Writing with Empathy
4 . Communicating with Your Prospect to Improve Conversion Rate
- Introduction
- Map Your Audience Personas
- Leverage Persuasive Hacks
- Write Instant-Clarity Headlines
- Leverage the AIDA Strategy
- Improve Click-Through Rates
5 . Making and Closing a Deal
- Introduction
- The Ever Popular Call to Action
- Creating a Sense of Urgency
- 5 tips for writing compelling copy
- Don’t Forget a Guarantee
- Be Persuasive from Start to Finish
6 . Niches That Use Copywriters
- Introduction
- Break into the Self-Improvement Market
- Fundraising – Selling Your Services to Non-Profit Companies
- Health Copywriting– Working to Improve People’s Lives
- Financial Services
- Christian Market – Writing for a Higher Purpose
7 . Becoming a Freelance Copywriter
- Introduction
- Flexibility with Your Time
- Wear Whatever You Want When You Work
- Location
- Your Own Boss
- An unlimited income
8 . Conclusion
- Conclusion
(Please click on the curriculum tab above to see a detailed view of each module)
Tutor Support
Our Freelance Masterclass 101: Become An Expert Copywriter course is designed to provide you with comprehensive materials to guide you through your learning journey. You’ll have the support of your own personal tutor, who will be there to assist you with your coursework and answer any questions you may have. Furthermore, our Student Advisors are always available to provide you with practical advice and guidance via the online portal, email or phone, ensuring that you’re fully supported throughout your studies.
Course Assessments
The Freelance Masterclass 101: Become An Expert Copywriter course at Open Learning College is designed to provide a comprehensive and flexible learning experience. Unlike traditional exam-based courses, our course is marked through a process of continuous assessment, which is guided by your personal tutor and is an un-regulated course awarded by the Open Learning College via the Open Pathway Accreditation programme (OPA.dip).
This means that you won’t have to worry about memorising information for a final exam. Instead, you will have the opportunity to learn at your own pace and apply your knowledge through practical assignments and quizzes at the end of each module. Our online platform allows you to access the course from anywhere and at any time.
Once your assignments have been verified and assessed, you will be awarded a certificate of achievement from Open Learning College. This certificate confirms that you have met all of the learning outcomes and assessment criteria for the Freelance Masterclass 101: Become An Expert Copywriter course, and demonstrates your competency and knowledge in this field. With this qualification, you can advance your career or pursue further studies in the field of Copywriting.
Course Duration
We recommend you spend approximately 2 hours of your time studying for Freelance Masterclass 101: Become An Expert Copywriter course. The pace of study is completely up to you.
Get started today, and you can earn your Open Pathway Accreditation Diploma (OPA.dip) in Freelance Masterclass 101: Become An Expert Copywriter.
Course Entry Requirements
At Open Learning College, we firmly believe that education should be accessible to everyone, regardless of their background or previous education experience. That’s why we’ve designed our Freelance Masterclass 101: Become An Expert Copywriter course to be open to anyone who is interested in learning more about this fascinating subject, without any prior knowledge or experience required.
We want to give everyone the opportunity to expand their knowledge and take part in a highly rewarding online course, which is why we keep our entry requirements to a minimum. This means that you can start the course at any time and study at your own pace for up to 12 months from the date of initial registration, with the full support of a personal tutor.
Course Enrolment Fees
We want to make sure that you get the best value for your money, which is why we have included the registration fee, certification fee, and full tutor support in the course price. Enrolling in the Freelance Masterclass 101: Become An Expert Copywriter course would usually cost £123.75, but for a limited time, you can get a 20% discount and pay only £99 if you enrol online and pay in full.
Note: Instalment plans are not available to our international students.
Course Qualifications
This course is certified by the Open Learning College via the Open Pathway Accreditation Programme.
You will receive the Open Pathway Accreditation Diploma (OPA.dip) from Open Learning College.
What’s Included
Your course fee covers everything you will need to successfully complete the Freelance Masterclass 101: Become An Expert Copywriter online study course and earn your qualification:
A full range of student services, including:
- All textbooks, study folders, and/or online learning aids designed for online learning
- Life-time access to the online student portal Xperience™ (Student Chat, Forums and Online Support Resources)
- Comprehensive Study Guide & Study Plan
- PDF certificate to show employers (employer has access to certificate validation)
- Life-time access to Career Hub our dedicated portal to support our students career aspirations.
- Invitation to job fairs and career days for your business faculty.
- A diploma from the Open Learning College from our Open Pathway Accreditation programme (OPA.dip).
- One year’s educational support by a specialist tutor in your chosen course field.
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Course Content
Freelance Masterclass 101: Become An Expert Copywriter – FREE Course Starter Pack
Module 1 – Introduction
Module 2 – Getting Started as a Copywriter
Module 3 – Skills Needed by a Copywriter
Module 4 – Communicating with Your Prospect to Improve Conversion Rate
Module 5 – Making and Closing a Deal
Module 6 – Niches That Use Copywriters
Module 7 – Becoming a Freelance Copywriter
Module 8 – Conclusion
Course Resources
Final Exam
College Announcements
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🌟 Why Choose Our Freelance Masterclass 101 Course
Presented by Open Learning College, this course is your key to unlocking the secrets of successful copywriting and establishing yourself as an expert in the field. Dive into comprehensive modules covering everything from crafting compelling copy to winning clients and managing projects effectively. Gain practical insights and strategies to thrive in the competitive world of freelance writing.
💡 What Makes Our Course Stand Out
Tailored Content: Access industry-specific tips and techniques to excel in various freelance writing niches, including advertising, marketing, and content creation.
Personalised Feedback: Receive constructive feedback and guidance from seasoned professionals to refine your writing skills and boost your confidence.
Career Development: Learn invaluable strategies for building a lucrative freelance business, attracting high-paying clients, and achieving long-term success.
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