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Course Overview
Embark on a transformative learning journey with the UK’s most innovative home study provider, offering courses designed to unlock your true potential and facilitate the career change you desire. Access our distance learning courses directly from anywhere, anytime, and acquire industry-recognised Professional Qualifications essential for advancing in your career.
Specifically, explore the flexible and convenient Email Marketing Masterclass: How to Start and Grow Your Email List course, an ideal way to gain a diploma qualification. Whether you aim for further education, improved job prospects, or expanded knowledge, this comprehensive course allows you to prepare thoroughly for exams or careers through home study. Plus, it’s structured to be accessible and beneficial even if you have no prior knowledge in Email Marketing Masterclass: How to Start and Grow Your Email List.
Email marketing remains a cornerstone of digital marketing strategies for businesses of all sizes, offering unparalleled potential for engagement, lead generation, and ROI. This course provides a comprehensive exploration of email marketing fundamentals, equipping participants with the knowledge and tools needed to harness the power of email lists effectively. With statistics revealing an average ROI of 4300 percent for businesses in the US, compared to other marketing channels, email marketing emerges as a high-impact, cost-effective means of reaching and engaging target audiences.
One of the primary advantages of email marketing lies in its direct and personalised nature, enabling businesses to connect with their audience in a manner akin to receiving physical mail. Unlike social media marketing, where content may be lost amidst a cluttered newsfeed, email campaigns command immediate attention and engagement from recipients. Moreover, the ubiquitous nature of email ensures regular interaction, with most individuals checking their inbox multiple times daily, presenting businesses with ample opportunities to deliver targeted messaging and drive conversions.
Furthermore, email marketing offers unparalleled customisation and flexibility, allowing businesses to tailor campaigns to suit specific audiences and objectives. From crafting compelling subject lines and engaging copy to incorporating multimedia elements and calls-to-action, email campaigns can be optimised to maximise engagement and drive desired outcomes. Additionally, the cost-effectiveness and accessibility of email marketing tools render it a highly accessible and scalable marketing solution, accessible to businesses of all sizes and budgets.
Course Key Topics
the Email Marketing Masterclass: How to Start and Grow Your Email List course is divided into 8 modules.
1 . Introduction
- Introduction
- Downloadable Resource
2 . The Concepts of Email Marketing
- Introduction
- Rules of Email Marketing
- Types of Email Marketing Campaigns
- 10 Email Marketing Terms Every Marketer Should Know
- The Importance of List Cleaning and Segmentation Tags
- Tips for Building Responsive Email Marketing List
3 . Using Capture Pages and Funnels for Leads
- Introduction
- Lead Capture Pages in Email Marketing
- Sales Funnel in Email Marketing
- Getting Leads from Facebook
- Types of Landing Pages
- Types of Online Sales Funnels
4 . Creating Email Lists
- Introduction
- What Makes an Email List Valuable?
- What is A Double Opt-In Email List and Why is It important?
- How eBooks Help Generate Leads
- How to Generate More Leads with Your Video Marketing
- Easy Ideas for Lead-Generating Content Marketing
5 . Email Copywriting
- Introduction
- Email Copywriting Tips
- Ways to Make People Actually Read Your Email
- Ways to Make Your Emails More Engaging
- Turn Email Marketing Prospects into Loyal Customers
- Tips for Writing Email Marketing Copy that Converts
6 . Email Deliverability
- Introduction
- Best Practices for Email Deliverability
- How to Improve Your Email Deliverability
- Blueprints for Email Copywriting
- 7 Tips to Improve Email Deliverability
- How to Test Your Email Deliverability
7 . Email Automation
- Introduction
- What is Email Automation
- What is an Email Marketing Autoresponder?
- Awesome Email Marketing Campaigns
- Automated Email Sequences
- Using Tags to Gaining Insight
8 . Conclusion
- Conclusion
(Please click on the curriculum tab above to see a detailed view of each module)
Tutor Support
Our Email Marketing Masterclass: How to Start and Grow Your Email List course is designed to provide you with comprehensive materials to guide you through your learning journey. You’ll have the support of your own personal tutor, who will be there to assist you with your coursework and answer any questions you may have. Furthermore, our Student Advisors are always available to provide you with practical advice and guidance via the online portal, email or phone, ensuring that you’re fully supported throughout your studies.
Course Assessments
The Email Marketing Masterclass: How to Start and Grow Your Email List course at Open Learning College is designed to provide a comprehensive and flexible learning experience. Unlike traditional exam-based courses, our course is marked through a process of continuous assessment, which is guided by your personal tutor and is an un-regulated course awarded by the Open Learning College via the Open Pathway Accreditation programme (OPA.dip).
This means that you won’t have to worry about memorising information for a final exam. Instead, you will have the opportunity to learn at your own pace and apply your knowledge through practical assignments and quizzes at the end of each module. Our online platform allows you to access the course from anywhere and at any time.
Once your assignments have been verified and assessed, you will be awarded a certificate of achievement from Open Learning College. This certificate confirms that you have met all of the learning outcomes and assessment criteria for the Email Marketing Masterclass: How to Start and Grow Your Email List course, and demonstrates your competency and knowledge in this field. With this qualification, you can advance your career or pursue further studies in the field of Email Marketing.
Course Duration
We recommend you spend approximately 3 hours of your time studying for Email Marketing Masterclass: How to Start and Grow Your Email List course. The pace of study is completely up to you.
Get started today, and you can earn your Open Pathway Accreditation Diploma (OPA.dip) in Email Marketing Masterclass: How to Start and Grow Your Email List.
Course Entry Requirements
At Open Learning College, we firmly believe that education should be accessible to everyone, regardless of their background or previous education experience. That’s why we’ve designed our Email Marketing Masterclass: How to Start and Grow Your Email List course to be open to anyone who is interested in learning more about this fascinating subject, without any prior knowledge or experience required.
We want to give everyone the opportunity to expand their knowledge and take part in a highly rewarding online course, which is why we keep our entry requirements to a minimum. This means that you can start the course at any time and study at your own pace for up to 12 months from the date of initial registration, with the full support of a personal tutor.
Course Enrolment Fees
We want to make sure that you get the best value for your money, which is why we have included the registration fee, certification fee, and full tutor support in the course price. Enrolling in the Email Marketing Masterclass: How to Start and Grow Your Email List course would usually cost £123.75, but for a limited time, you can get a 20% discount and pay only £99 if you enrol online and pay in full.
Note: Instalment plans are not available to our international students.
Course Qualifications
This course is certified by the Open Learning College via the Open Pathway Accreditation Programme.
You will receive the Open Pathway Accreditation Diploma (OPA.dip) from Open Learning College.
What’s Included
Your course fee covers everything you will need to successfully complete the Email Marketing Masterclass: How to Start and Grow Your Email List online study course and earn your qualification:
A full range of student services, including:
- All textbooks, study folders, and/or online learning aids designed for online learning
- Life-time access to the online student portal Xperience™ (Student Chat, Forums and Online Support Resources)
- Comprehensive Study Guide & Study Plan
- PDF certificate to show employers (employer has access to certificate validation)
- Life-time access to Career Hub our dedicated portal to support our students career aspirations.
- Invitation to job fairs and career days for your business faculty.
- A diploma from the Open Learning College from our Open Pathway Accreditation programme (OPA.dip).
- One year’s educational support by a specialist tutor in your chosen course field.
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Course Content
Email Marketing Masterclass: How to Start and Grow Your Email List – FREE Course Starter Pack
Module 1 – Introduction
Module 2 – The Concepts of Email Marketing
Module 3 – Using Capture Pages and Funnels for Leads
Module 4 – Creating Email Lists
Module 5 – Email Copywriting
Module 6 – Email Deliverability
Module 7 – Email Automation
Module 8 – Conclusion
Course Resources
Final Exam
College Announcements
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Practical Exercises: Engage in hands-on exercises and case studies to apply your learning in real-world scenarios, ensuring practical skill development.
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