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Digital Marketing Masterclass: Starting an Online E-Commerce Store Course

Unlock the secrets to e-commerce success with our Digital Marketing Masterclass: Starting an Online E-Commerce course. Dive into the essentials of digital marketing tailored specifically for e-commerce ventures as we guide you through the strategies and techniques needed to launch…

Bestseller
4.8/5.0 Reviews
6321 Students
  • Last updated 23 March 2024
  • English
  • Accredited Course
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Get this course FREE when you enrol on any course with an OLC course code.


 Course Overview


Embark on a transformative learning journey with the UK’s most innovative home study provider, offering courses designed to unlock your true potential and facilitate the career change you desire. Access our distance learning courses directly from anywhere, anytime, and acquire industry-recognised Professional Qualifications essential for advancing in your career.

Specifically, explore the flexible and convenient Digital Marketing Masterclass: Starting an Online E-Commerce Store course, an ideal way to gain a diploma qualification. Whether you aim for further education, improved job prospects, or expanded knowledge, this comprehensive course allows you to prepare thoroughly for exams or careers through home study. Plus, it’s structured to be accessible and beneficial even if you have no prior knowledge in Digital Marketing Masterclass: Starting an Online E-Commerce.

E-commerce, or electronic commerce, has emerged as a transformative force in the realm of business, revolutionising the way goods and services are bought and sold across the globe. This course serves as a comprehensive exploration of the multifaceted world of e-commerce, providing participants with a deep understanding of its significance, evolution, and potential for growth. By delving into the fundamentals of e-commerce, individuals gain invaluable insights into the mechanisms driving online transactions, enabling them to navigate this dynamic landscape with confidence and expertise.

The exponential growth of e-commerce in recent years underscores its immense economic impact and potential for future expansion. As highlighted by projections, global retail e-commerce sales are poised to reach an astounding $27 trillion by 2020, reflecting the increasingly integral role of online commerce in the global economy. By tracing the origins of e-commerce to its pioneering transaction in 1994, wherein Phil Brandenberger made history by purchasing Sting’s Ten Summoners’ Tales online, participants gain a historical perspective on the evolution of e-commerce and its transformative impact on traditional retail paradigms.

Moreover, the emergence of e-commerce behemoths such as Amazon and Alibaba has reshaped the retail landscape, disrupting traditional brick-and-mortar business models and capitalising on the widespread digitalisation of financial systems. This seismic shift underscores the pivotal role of e-commerce in driving innovation, efficiency, and consumer convenience in the retail sector. With e-commerce employment witnessing a staggering 80% increase from 1997 to 2016, and projected to continue its upward trajectory, participants gain insight into the evolving nature of the retail workforce and the burgeoning opportunities within the e-commerce sector.


 Course Key Topics


the Digital Marketing Masterclass: Starting an Online E-Commerce course is divided into 8 modules.

1 . Introduction

  • Introduction
  • Downloadable Resource

2 . Types of E-Commerce Store

  • Introduction
  • Business to Business Ecommerce
  • Business to Consumer Ecommerce
  • Consumer to Consumer
  • Consumer to Business Ecommerce
  • B2G Government / Public Administration

3 . Types of E-Commerce Business Models

  • Introduction
  • Drop Shipping
  • Wholesaling and Warehousing
  • Private Labelling and Manufacturing
  • White Labelling
  • Subscription

4 . What You Can Sell in an E-Commerce Store

  • Introduction
  • Identify
  • Find Products
  • Branding Potential
  • Trends Early
  • Fulfil Guilty Pleasures

5 . Digital Marketing Strategies to Market an E-Commerce Business

  • Introduction
  • Boost Product Visualisation
  • Add Video
  • Automate with Chatbots
  • Reduce Cart Abandonment
  • Use Retargeting Tactics

6 . Tips to Increase E-Commerce Online Sales

  • Introduction
  • Reach in-market Shoppers
  • Remarket to Them
  • Turn Likes into Sales
  • Instil Trust
  • Up you Cross-selling Game

7 . Incorporating Affiliate Marketing into Your E-Commerce Business

  • Introduction
  • Affiliate Program
  • Find Publishers to Partner
  • Review and Approve Publishers
  • Conduct Ongoing Review
  • Win new Customers

8 . Conclusion

  • Conclusion

(Please click on the curriculum tab above to see a detailed view of each module)


 Tutor Support


Our Digital Marketing Masterclass: Starting an Online E-Commerce course is designed to provide you with comprehensive materials to guide you through your learning journey. You’ll have the support of your own personal tutor, who will be there to assist you with your coursework and answer any questions you may have. Furthermore, our Student Advisors are always available to provide you with practical advice and guidance via the online portal, email or phone, ensuring that you’re fully supported throughout your studies.


   Course Assessments


The Digital Marketing Masterclass: Starting an Online E-Commerce course at Open Learning College is designed to provide a comprehensive and flexible learning experience. Unlike traditional exam-based courses, our course is marked through a process of continuous assessment, which is guided by your personal tutor and is an un-regulated course awarded by the Open Learning College via the Open Pathway Accreditation programme (OPA.dip).

This means that you won’t have to worry about memorising information for a final exam. Instead, you will have the opportunity to learn at your own pace and apply your knowledge through practical assignments and quizzes at the end of each module. Our online platform allows you to access the course from anywhere and at any time.

Once your assignments have been verified and assessed, you will be awarded a certificate of achievement from Open Learning College. This certificate confirms that you have met all of the learning outcomes and assessment criteria for the Digital Marketing Masterclass: Starting an Online E-Commerce course, and demonstrates your competency and knowledge in this field. With this qualification, you can advance your career or pursue further studies in the field of Digital Marketing.


 Course Duration


We recommend you spend approximately 3 hours of your time studying for Digital Marketing Masterclass: Starting an Online E-Commerce course. The pace of study is completely up to you. 

Get started today, and you can earn your Open Pathway Accreditation Diploma (OPA.dip) in Digital Marketing Masterclass: Starting an Online E-Commerce.


 Course Entry Requirements


At Open Learning College, we firmly believe that education should be accessible to everyone, regardless of their background or previous education experience. That’s why we’ve designed our Digital Marketing Masterclass: Starting an Online E-Commerce course to be open to anyone who is interested in learning more about this fascinating subject, without any prior knowledge or experience required.

We want to give everyone the opportunity to expand their knowledge and take part in a highly rewarding online course, which is why we keep our entry requirements to a minimum. This means that you can start the course at any time and study at your own pace for up to 12 months from the date of initial registration, with the full support of a personal tutor.


 Course Enrolment Fees


We want to make sure that you get the best value for your money, which is why we have included the registration fee, certification fee, and full tutor support in the course price. Enrolling in the Digital Marketing Masterclass: Starting an Online E-Commerce course would usually cost £123.75, but for a limited time, you can get a 20% discount and pay only £99 if you enrol online and pay in full.

Note: Instalment plans are not available to our international students.


 Course Qualifications


This course is certified by the Open Learning College via the Open Pathway Accreditation Programme.

You will receive the Open Pathway Accreditation Diploma (OPA.dip) from Open Learning College.


 What’s Included


Your course fee covers everything you will need to successfully complete the Digital Marketing Masterclass: Starting an Online E-Commerce online study course and earn your qualification:

A full range of student services, including:

  • All textbooks, study folders, and/or online learning aids designed for online learning
  • Life-time access to the online student portal Xperience™ (Student Chat, Forums and Online Support Resources)
  • Comprehensive Study Guide & Study Plan
  • PDF certificate to show employers (employer has access to certificate validation)
  • Life-time access to Career Hub our dedicated portal to support our students career aspirations.
  • Invitation to job fairs and career days for your business faculty.
  • A diploma from the Open Learning College from our Open Pathway Accreditation programme (OPA.dip).
  • One year’s educational support by a specialist tutor in your chosen course field.

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What Will You Learn?

  • In the Digital Marketing Masterclass: Starting an Online E-Commerce course, participants will embark on an enriching journey into the realm of digital marketing tailored specifically for e-commerce ventures.
  • Through a comprehensive curriculum, learners will gain insights into the essential principles and strategies required to establish a successful online e-commerce business.
  • They will explore topics such as market research, product selection, website development, and branding to lay a solid foundation for their e-commerce venture.
  • Participants will delve into various digital marketing channels, including search engine optimisation (SEO), social media marketing, email marketing, and paid advertising, learning how to leverage each effectively to drive traffic, engage customers, and increase sales.
  • Additionally, the course will cover e-commerce analytics, conversion optimisation, and customer retention strategies to ensure sustainable growth and success in the competitive online marketplace.
  • By the end of the course, participants will emerge equipped with the knowledge, skills, and confidence needed to launch and grow a thriving online e-commerce business.

Career Hub - CLAZMA.COM


Career Hub


Register as a student and gain lifetime access to our comprehensive career hub, an all-in-one platform brimming with career and industry leading resources. Unleash your potential, impress employers, master essential business skills, and pave the way for your dream career.

At Open Learning College, we understand that achieving your desired career or role requires more than just a certification. That’s why our comprehensive Career Hub offers you unlimited lifetime access to a wealth of courses, PDF’s and tools, meticulously curated to empower your professional advancement. Developed and continually updated by industry leaders and career experts, the Career Hub provides you with trustworthy advice and resources on various career aspects, ensuring you have instant access to the guidance you need to succeed.

  • CV Builder: Craft a compelling CV customised to meet the specific needs and expectations of employers and recruiters.
  • Job Search Engine: Explore a vast collection of global job openings gathered from various job boards, companies, and agencies all in one place.
  • Career Planner: Map out and manage your career to-do list
  • Mock Interview Training Platform: Enhance your interview skills by practicing with a realistic mock interview and revising common interview questions.
  • Cover Letter Wizard: Effortlessly customise your cover letter for every job application
  • First Impression Generator: Enhance your networking skills and leave a lasting first impression

 

Enrol today and unlock your full potential to pave the way to career success.


Visit us at the Career Hub


 

Xperience™ - Student Hub


Xperience™


Xperience™ our student hub is a comprehensive online platform designed to enhance the learning experience and support students throughout their educational journey

We understand that studying from home can be an entirely new experience for you, and it’s okay to feel a little intimidated because it’s not the typical “classroom environment.” However, we want to assure you that you’re not alone, and we’re here to help you every step of the way. To ease your concerns, we’ve created a welcoming online student community where you can interact with your tutor and fellow students who share your interests.

As a student of Open Learning College, you’ll have exclusive access to our online student portal, Xperience™, which offers a wealth of resources to enhance your learning experience. You can connect with other students, explore our extensive resource library, and manage your account efficiently. Our comprehensive support system is committed to ensuring that you have the best possible learning experience throughout your journey.

You will be able to use Xperience™ to:

– Full access to the Metaverse and our student community.

– Access the student forum which allows you to share ideas and chat with other students.

– Access free online games, for when you need a break from studying.

– View the study guide with plenty of useful hints and tips on how to get the most out of your course.

– View your tutor’s feedback on your marked assignments.

– View optional reading lists for your course (where available).

– Access free courses such as: Improving Learning Skills, Job Interview Skills, The Effective Learner, Goal Setting and Time Management, Ten Tips to Complete a Good Test Paper and others.


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Online Learning Explained


Remote Learning Explained


Metaverse Learning

In this era of technological advancement, the way we learn has also evolved. Open Learning College introduces learning in the Metaverse, a concept that brings the learning experience right to your digital doorstep. With this innovative approach, you can create your avatar and visit your virtual campus and explore your chosen course from the comfort of your home, the coffee shop down the street, or even while relaxing at the park. Through cutting-edge platforms like V.O.I.C.E, we deliver course materials, tutor guidance, and engaging content online. This means you have the freedom to choose when and where you learn, all while staying connected with tutors and fellow learners.

Unleash the Power of ZOOM

Open Learning College offers dynamic learning through Zoom. With Zoom, you can join live interactive sessions, virtual classrooms, and connect with your instructors. Zoom provides the bridge to real-time discussions, making learning engaging and responsive. No need to be physically present; you can actively participate from anywhere with an internet connection. Zoom transforms your digital device into a window to knowledge, ensuring that learning is an accessible, collaborative, and exciting journey.

Virtual Classroom (LMS)

Our comprehensive Learner Management System empowers your learning experience. Designed for ease and accessibility, the LMS lets you access course materials and associated resources. With the LMS, you are in control of how you manage your learning journey. You can organize your study plan, access resources, and stay on top of your course. The LMS is the key to personalised learning, ensuring that you navigate your educational path with confidence and independence.

V.O.I.C.E.

Open Learning College’s approach empowers you to embrace remote learning like never before. Through our industry leading, innovative platform V.O.I.C.E we incorporate the  Metaverse, Zoom for Education, and our incredible Learner Management System (LMS), you have the tools to create a learning experience tailored to your needs. The digital era has redefined education, making it more flexible, accessible, and engaging. With us, you can embark on your learning journey with the power of technology at your fingertips, whenever and wherever you want.


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FAQ's - Our most frequently asked questions


Got A Question?


How does distance learning work?

To ensure studying is flexible and convenient, most of our courses are divided into modules. You work through each module at your own pace and time. Once completed, submit the test, quiz, or assignment for marking. The support period is dependent on the type of course you choose; our minimum support period is one year.

When can I start the course?

The answer is simple, when YOU want; you can start the course at any time we do not have any set enrolment dates. Most of our courses don’t requireany previous experience or qualifications. All you need is a desire and motivation to succeed. You can even start right now – call and speak to one of our Course Advisors.

How long does the course take?

This is dependent upon your choice of course and how fast you want to learn. A full breakdown of the course is available in the course brochure or online. We do provide estimated number of study hours; ask our course advisors for details.

Do the courses have tutorial support?

Yes, you will be allocated a tutor who specialises in your chosen subject and will guide you through the course, mark your assignments and generally help you with any problems you may have.

If I fail an assignment can I retake it?

Yes, your tutor will ask you to resubmit your assignment and give you support as to where you could improve.

How do I get help with my course work?

You can get help by submitting a question to your tutor via the online portal and by submitting your assignments for marking. You must send your assignments one at a time so the tutor can mark one and give you feedback.

Will I get a qualification at the end?

Our courses provide you with a dual certification upon successful completion of the course. You will receive an Open Pathway Accreditation (OPA.dip) from our college. The second qualification will be awarded by the Ofqual awarding body for the course.

Will I have to sit an examination?

Most of our courses do not require you to sit examinations, only continual assessments. Where there are examinations required, you will receive all the information you need to make your own exam arrangements. Please note exam fees are not included in your course fee, unless otherwise stated.

Do I have to buy any other materials?

Our comprehensive course materials are designed to be self-contained with all the relevant information you require to complete the course and gain the relevant certification. However, some of our students undertake additional reading via relevant textbooks/study guides and/or the Internet to add value to their studies.

I’m not sure of what course I should take, Can you help?

Yes we can, it is important that you pursue a course which you will enjoy. Although we cannot make this decision for you, we employ a team of dedicated Professional Course Advisors, who will guide you towards making the right choice. Whether you want specific information, or just a chat about what’s available, contact us now.

Why choose Open Learning College?

The breadth and depth of our portfolio of courses means that we will have a course to interest you. We are committed to your success and offer advice and support through every step of the process. We have a dedicated team of Professional Course Advisors that can give you access to career and study advice,whilst offering you excellent value and quality courses.

Please contact us if you have not found the answer you are looking for.

Connect with Us

Hardware - Get a Tablet with your course preloaded


Get a tablet with your course pre-loaded


When you enrol with Open Learning College we can supply you with a Samsung Galaxy tablet (or equivalent) which is an excellent option for both work and play. Gone are the days when you need to rely on a desktop to get your work done. The best student tablets put power, portability and performance at the forefront of innovation and are sure to make student life a whole lot easier.

 

Is a tablet useful for students?

As a student, you are going to need a device that can work and play as hard as you do. Whether it’s note taking in lectures, researching, writing assignments or binge watching Netflix after a night out, a Samsung tablet has you covered.

A tablets offer the ideal balance between a smartphone and a traditional laptop. They are both highly portable; great when you are out and about  and powerful so you don’t need to worry about running out of battery mid way through a class.

Plus, the Samsung Galaxy Tab series is S Pen compatible giving you even more creative freedom. Whether it’s writing directly onto the screen so you can take notes or drawing and designing projects to share with others, the S Pen for Galaxy Tabs gives you the power to go beyond the norm of basic touch interaction. 

 

How can I use my tablet to study?

Bursting with awesome apps, a Samsung Galaxy Tab is the essential study companion. We’ve listed some of the ways your Galaxy Tab can help you study for assignments and ace your exams.

You can: 

1. Your tablet will come pre-loaded with your course links, that are easily accessible from your desktop.

2. Complete assignments using much loved productivity apps including Google Docs and Microsoft Office

3. Edit documents effortlessly with the awesome S Pen for Galaxy Tabs

4. Collaborate with your peers using video conferencing apps such as Zoom and Microsoft Teams

5. Access class recordings to keep up-to-date remotely

6. Access the Metaverse to visit Xperience™ our Student Hub or to join a lecture for your course. 

7. Juggle assignment deadlines with organiser apps such as myHomework

8. Take detailed lecture notes using Samsung Notes

9. Write, annotate and share group work using collaborative apps such as Google Docs

 

Can you use Zoom on a tablet?

Whether you’re working on a collaborative project or catching up with loved ones, you’ll be able to access Zoom on your Galaxy Tab. Zoom is available on the Google Play Store so you can stay connected wherever you go.

 

What are the best apps for studying?

With so many amazing apps available on Samsung tablets it can be hard to know where to begin when it comes to studying. Here are our top 5 free study apps to get you started (click on the app names to see more):

1. Samsung Notes: Write, draw and highlight in a variety of styles and colours during your lectures and meetings

2. Google Drive: Great for collaborative working whether it’s a word document, spreadsheet or formal presentation. Find your documents in Google Drive where they are saved to the free Google cloud service.

3. myHomework: A digital planner that enables you to track classes, assignments, exams and group projects so you’ll be sure never to forget a deadline

4. Microsoft Lens: Enables you to take pictures of whiteboards, blackboards, journals and other printed documents. The app will crop out everything around it and convert it into editable and shareable text.

5. RefMe: Getting to grips with source referencing in your essays can be a bit of a headache. RefMe makes the process of finding and citing sources quicker and easier. It also has thousands of educational resources which can be a great place to start your assignment research.

 

How to get your tablet?

At checkout when you enrol, you will be given the option to add your tablet and associated peripherals.  A full description of the tablet, model, size and technical specifications will be listed. 

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Technical Requirements


Minimum technical requirement for online courses


If your course is being delivered online, please ensure you meet the requirements below.

For Windows, the minimum requirements may include a Windows operating system (such as Windows 7, 8, or 10), a processor with a speed of at least 1.6 GHz, at least 2 GB of RAM, and a graphics card with at least 128 MB of memory.

For Mac, the minimum requirements may include an Apple operating system (such as OS X 10.11 or later), a processor with a speed of at least 1.6 GHz, at least 2 GB of RAM, and a graphics card with at least 128 MB of memory.


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Contact Us - I'm still not sure, can you help me?


Contact Us


Explore the power of our AI Chat Bot, iCarly! Crafted with cutting-edge artificial intelligence, iCarly is designed to respond seamlessly to your queries, offering a human-like interaction. Proficient across diverse courses, careers, and educational domains, iCarly converses fluently in a range of languages, including English, Arabic, Italian, German, Hindi, Welsh, Swedish, Polish, Czech, Spanish, Maltese, and French.

Enjoy the convenience of a 24/7 accessible resource — click on the chat icon at the bottom right of this page, ask her anything, try it out now and supercharge your learning experience!

Alternatively you can contact us using the details below. 

Open Learning College
London Campus
124 City Road
London
EC1V 2NX

Tel: +44 (0) 844 357 7777
WhatsApp: +44 (0) 7521 454418
Email: [email protected]


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Course Content

Digital Marketing Masterclass: Starting an Online E-Commerce – FREE Course Starter Pack

Module 1 – Introduction

Module 2 – Types of E-Commerce Store

Module 3 – Types of E-Commerce Business Models

Module 4 – What You Can Sell in an E-Commerce Store

Module 5 – Digital Marketing Strategies to Market an E-Commerce Business

Module 6 – Tips to Increase E-Commerce Online Sales

Module 7 – Incorporating Affiliate Marketing into Your E-Commerce Business

Module 8 – Conclusion

Course Resources

Final Exam

Student Ratings & Reviews

5.0/5Out of 5
1 Review
5 Star
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4 Star
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23 March, 2024
5.0
The Digital Marketing Masterclass: Starting an Online E-Commerce course exceeded my expectations! As someone new to e-commerce, I found the content to be incredibly informative and insightful. The modules covered a wide range of topics, including different types of e-commerce stores, business models, and digital marketing strategies. I particularly enjoyed learning about incorporating affiliate marketing into an e-commerce business, as it opened up new possibilities for revenue generation. Overall, this course provided me with the knowledge and confidence to embark on my e-commerce journey successfully!
Thomas Clark

College Announcements

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Use code ECOM50 at checkout before the month concludes!

🌟 Why Choose Our Digital Marketing Masterclass
Presented by Open Learning College, this comprehensive course equips you with the essential skills and knowledge to kickstart and grow your online business. From building a captivating online store to implementing effective digital marketing strategies, you'll learn everything you need to succeed in the competitive e-commerce landscape.

💡 What Makes Our Course Stand Out
Expert-Led Instruction: Learn from industry experts with years of experience in e-commerce and digital marketing, gaining valuable insights and practical advice.
Hands-On Projects: Engage in real-world projects and case studies to apply your learning and develop actionable strategies for your online business.
Lifetime Access: Enjoy lifetime access to course materials, allowing you to revisit and reinforce your learning whenever needed.

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*This discount code cannot be used in conjunction with any other offer.