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Course Overview
Embark on a transformative learning journey with the UK’s most innovative home study provider, offering courses designed to unlock your true potential and facilitate the career change you desire. Access our distance learning courses directly from anywhere, anytime, and acquire industry-recognised Professional Qualifications essential for advancing in your career.
Specifically, explore the flexible and convenient Digital Marketing Masterclass: Starting an Online E-Commerce Store course, an ideal way to gain a diploma qualification. Whether you aim for further education, improved job prospects, or expanded knowledge, this comprehensive course allows you to prepare thoroughly for exams or careers through home study. Plus, it’s structured to be accessible and beneficial even if you have no prior knowledge in Digital Marketing Masterclass: Starting an Online E-Commerce.
E-commerce, or electronic commerce, has emerged as a transformative force in the realm of business, revolutionising the way goods and services are bought and sold across the globe. This course serves as a comprehensive exploration of the multifaceted world of e-commerce, providing participants with a deep understanding of its significance, evolution, and potential for growth. By delving into the fundamentals of e-commerce, individuals gain invaluable insights into the mechanisms driving online transactions, enabling them to navigate this dynamic landscape with confidence and expertise.
The exponential growth of e-commerce in recent years underscores its immense economic impact and potential for future expansion. As highlighted by projections, global retail e-commerce sales are poised to reach an astounding $27 trillion by 2020, reflecting the increasingly integral role of online commerce in the global economy. By tracing the origins of e-commerce to its pioneering transaction in 1994, wherein Phil Brandenberger made history by purchasing Sting’s Ten Summoners’ Tales online, participants gain a historical perspective on the evolution of e-commerce and its transformative impact on traditional retail paradigms.
Moreover, the emergence of e-commerce behemoths such as Amazon and Alibaba has reshaped the retail landscape, disrupting traditional brick-and-mortar business models and capitalising on the widespread digitalisation of financial systems. This seismic shift underscores the pivotal role of e-commerce in driving innovation, efficiency, and consumer convenience in the retail sector. With e-commerce employment witnessing a staggering 80% increase from 1997 to 2016, and projected to continue its upward trajectory, participants gain insight into the evolving nature of the retail workforce and the burgeoning opportunities within the e-commerce sector.
Course Key Topics
the Digital Marketing Masterclass: Starting an Online E-Commerce course is divided into 8 modules.
1 . Introduction
- Introduction
- Downloadable Resource
2 . Types of E-Commerce Store
- Introduction
- Business to Business Ecommerce
- Business to Consumer Ecommerce
- Consumer to Consumer
- Consumer to Business Ecommerce
- B2G Government / Public Administration
3 . Types of E-Commerce Business Models
- Introduction
- Drop Shipping
- Wholesaling and Warehousing
- Private Labelling and Manufacturing
- White Labelling
- Subscription
4 . What You Can Sell in an E-Commerce Store
- Introduction
- Identify
- Find Products
- Branding Potential
- Trends Early
- Fulfil Guilty Pleasures
5 . Digital Marketing Strategies to Market an E-Commerce Business
- Introduction
- Boost Product Visualisation
- Add Video
- Automate with Chatbots
- Reduce Cart Abandonment
- Use Retargeting Tactics
6 . Tips to Increase E-Commerce Online Sales
- Introduction
- Reach in-market Shoppers
- Remarket to Them
- Turn Likes into Sales
- Instil Trust
- Up you Cross-selling Game
7 . Incorporating Affiliate Marketing into Your E-Commerce Business
- Introduction
- Affiliate Program
- Find Publishers to Partner
- Review and Approve Publishers
- Conduct Ongoing Review
- Win new Customers
8 . Conclusion
- Conclusion
(Please click on the curriculum tab above to see a detailed view of each module)
Tutor Support
Our Digital Marketing Masterclass: Starting an Online E-Commerce course is designed to provide you with comprehensive materials to guide you through your learning journey. You’ll have the support of your own personal tutor, who will be there to assist you with your coursework and answer any questions you may have. Furthermore, our Student Advisors are always available to provide you with practical advice and guidance via the online portal, email or phone, ensuring that you’re fully supported throughout your studies.
Course Assessments
The Digital Marketing Masterclass: Starting an Online E-Commerce course at Open Learning College is designed to provide a comprehensive and flexible learning experience. Unlike traditional exam-based courses, our course is marked through a process of continuous assessment, which is guided by your personal tutor and is an un-regulated course awarded by the Open Learning College via the Open Pathway Accreditation programme (OPA.dip).
This means that you won’t have to worry about memorising information for a final exam. Instead, you will have the opportunity to learn at your own pace and apply your knowledge through practical assignments and quizzes at the end of each module. Our online platform allows you to access the course from anywhere and at any time.
Once your assignments have been verified and assessed, you will be awarded a certificate of achievement from Open Learning College. This certificate confirms that you have met all of the learning outcomes and assessment criteria for the Digital Marketing Masterclass: Starting an Online E-Commerce course, and demonstrates your competency and knowledge in this field. With this qualification, you can advance your career or pursue further studies in the field of Digital Marketing.
Course Duration
We recommend you spend approximately 3 hours of your time studying for Digital Marketing Masterclass: Starting an Online E-Commerce course. The pace of study is completely up to you.
Get started today, and you can earn your Open Pathway Accreditation Diploma (OPA.dip) in Digital Marketing Masterclass: Starting an Online E-Commerce.
Course Entry Requirements
At Open Learning College, we firmly believe that education should be accessible to everyone, regardless of their background or previous education experience. That’s why we’ve designed our Digital Marketing Masterclass: Starting an Online E-Commerce course to be open to anyone who is interested in learning more about this fascinating subject, without any prior knowledge or experience required.
We want to give everyone the opportunity to expand their knowledge and take part in a highly rewarding online course, which is why we keep our entry requirements to a minimum. This means that you can start the course at any time and study at your own pace for up to 12 months from the date of initial registration, with the full support of a personal tutor.
Course Enrolment Fees
We want to make sure that you get the best value for your money, which is why we have included the registration fee, certification fee, and full tutor support in the course price. Enrolling in the Digital Marketing Masterclass: Starting an Online E-Commerce course would usually cost £123.75, but for a limited time, you can get a 20% discount and pay only £99 if you enrol online and pay in full.
Note: Instalment plans are not available to our international students.
Course Qualifications
This course is certified by the Open Learning College via the Open Pathway Accreditation Programme.
You will receive the Open Pathway Accreditation Diploma (OPA.dip) from Open Learning College.
What’s Included
Your course fee covers everything you will need to successfully complete the Digital Marketing Masterclass: Starting an Online E-Commerce online study course and earn your qualification:
A full range of student services, including:
- All textbooks, study folders, and/or online learning aids designed for online learning
- Life-time access to the online student portal Xperience™ (Student Chat, Forums and Online Support Resources)
- Comprehensive Study Guide & Study Plan
- PDF certificate to show employers (employer has access to certificate validation)
- Life-time access to Career Hub our dedicated portal to support our students career aspirations.
- Invitation to job fairs and career days for your business faculty.
- A diploma from the Open Learning College from our Open Pathway Accreditation programme (OPA.dip).
- One year’s educational support by a specialist tutor in your chosen course field.
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Course Content
Digital Marketing Masterclass: Starting an Online E-Commerce – FREE Course Starter Pack
Module 1 – Introduction
Module 2 – Types of E-Commerce Store
Module 3 – Types of E-Commerce Business Models
Module 4 – What You Can Sell in an E-Commerce Store
Module 5 – Digital Marketing Strategies to Market an E-Commerce Business
Module 6 – Tips to Increase E-Commerce Online Sales
Module 7 – Incorporating Affiliate Marketing into Your E-Commerce Business
Module 8 – Conclusion
Course Resources
Final Exam
College Announcements
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🌟 Why Choose Our Digital Marketing Masterclass
Presented by Open Learning College, this comprehensive course equips you with the essential skills and knowledge to kickstart and grow your online business. From building a captivating online store to implementing effective digital marketing strategies, you'll learn everything you need to succeed in the competitive e-commerce landscape.
💡 What Makes Our Course Stand Out
Expert-Led Instruction: Learn from industry experts with years of experience in e-commerce and digital marketing, gaining valuable insights and practical advice.
Hands-On Projects: Engage in real-world projects and case studies to apply your learning and develop actionable strategies for your online business.
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Thomas Clark