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Course Overview
Embark on a transformative learning journey with the UK’s most innovative home study provider, offering courses designed to unlock your true potential and facilitate the career change you desire. Access our distance learning courses directly from anywhere, anytime, and acquire industry-recognised Professional Qualifications essential for advancing in your career.
Specifically, explore the flexible and convenient Digital Marketing For Startup & Leaders course, an ideal way to gain a diploma qualification. Whether you aim for further education, improved job prospects, or expanded knowledge, this comprehensive course allows you to prepare thoroughly for exams or careers through home study. Plus, it’s structured to be accessible and beneficial even if you have no prior knowledge in Digital Marketing For Startup & Leaders.
Embarking on a journey through the intricate world of marketing, this comprehensive course offers a unique perspective from an executive position, providing a step-by-step guide from inception to execution. Tailored for individuals seeking a deep understanding of marketing strategy, this course comprises over 200 lessons meticulously designed to unravel the complexities of the marketing landscape. By immersing oneself in this wealth of knowledge, participants will not only gain clarity in their strategic approach but also develop a heightened sense of empathy and insight into consumer behaviour, enabling them to perceive the market as it truly is.
At the core of this Marketing course lies a thorough exploration of the fundamental principles and practices that underpin successful marketing strategies. Participants will delve into every aspect of marketing, from the initial stages of problem identification and research to the development of a comprehensive Integrated Marketing Plan. By dissecting each component of the marketing process, participants will gain invaluable insights into crafting compelling marketing campaigns that resonate with consumers. Moreover, the course goes beyond theoretical concepts to provide practical guidance on implementing strategies and adapting them based on real-world data and feedback.
One of the distinguishing features of this course is its holistic approach, which encompasses both online and traditional marketing channels. By elucidating the symbiotic relationship between these realms, participants will learn how to leverage various platforms and mediums to maximise their marketing impact. Whether it’s digital marketing strategies or traditional advertising methods, participants will gain a comprehensive understanding of how these elements intertwine to create a cohesive marketing strategy. Furthermore, the course equips participants with the tools and techniques needed to navigate the dynamic and ever-evolving landscape of the marketing industry.
Course Key Topics
the Digital Marketing For Startup & Leaders course is divided into 52 modules.
1 . Introduction
2 . Build Your Model
3 . Step 1: Know Your Numbers
4 . Step 2: Measuring
5 . Step 3: Conversion Rates
6 . Step 4: Building Your Model
7 . Step 5: Building Your Scenarios
8 . Next Steps
9 . Session 2 Introduction
10 . The Belief Framework
11 . Rules of Belief
12 . The 5 Belief Framework Principles
13 . Principle 1: Act Like a Mentor
14 . Principle 2: Your Customer is Human
15 . Principle 3: Identify and Establish the Need
16 . Principle 4: You Have the Solution
17 . Principle 5: People Respond to Direction
18 . Important Tensions
19 . Session 3 Introduction
20 . Conversion Rate Optimization (CRO)
21 . Step 1: Measure
22 . Step 2: Analyse
23 . Step 3: Strategize
24 . Step 4: Design
25 . Step 5: Implement
26 . Step 6: Learn
27 . Key CRO Takeaways
28 . Session 4 Introduction
29 . Search Engine Optimization (SEO)
30 . Part 1: Technical SEO
31 . Part 2: Content
32 . Part 3: Linking
33 . Metrics
34 . Session 5 Introduction
35 . Content Engagement Plan
36 . Stage 1: TOFU Content
37 . Stage 2: MOFU Content
38 . Stage 3: BOFU Content
39 . Stage 4: Retention Content
40 . Measuring Success
41 . Homework
42 . Session 6 Introduction
43 . Multi-Channel Lead Acquisition
44 . Data Informed
45 . All Channels Are Part Of The Journey
46 . Integrated Marketing Communications (IMC)
47 . Device Agnosticism
48 . Branded Style Guide
49 . Channel: Email
50 . Channel: Social
51 . Channel: Search Marketing
52 . Channel: Remarketing
(Please click on the curriculum tab above to see a detailed view of each module)
Tutor Support
Our Digital Marketing For Startup & Leaders course is designed to provide you with comprehensive materials to guide you through your learning journey. You’ll have the support of your own personal tutor, who will be there to assist you with your coursework and answer any questions you may have. Furthermore, our Student Advisors are always available to provide you with practical advice and guidance via the online portal, email or phone, ensuring that you’re fully supported throughout your studies.
Course Assessments
The Digital Marketing For Startup & Leaders course at Open Learning College is designed to provide a comprehensive and flexible learning experience. Unlike traditional exam-based courses, our course is marked through a process of continuous assessment, which is guided by your personal tutor and is an un-regulated course awarded by the Open Learning College via the Open Pathway Accreditation programme (OPA.dip).
This means that you won’t have to worry about memorising information for a final exam. Instead, you will have the opportunity to learn at your own pace and apply your knowledge through practical assignments and quizzes at the end of each module. Our online platform allows you to access the course from anywhere and at any time.
Once your assignments have been verified and assessed, you will be awarded a certificate of achievement from Open Learning College. This certificate confirms that you have met all of the learning outcomes and assessment criteria for the Digital Marketing For Startup & Leaders course, and demonstrates your competency and knowledge in this field. With this qualification, you can advance your career or pursue further studies in the field of Digital Marketing.
Course Duration
We recommend you spend approximately 18 hours of your time studying for Digital Marketing For Startup & Leaders course. The pace of study is completely up to you.
Get started today, and you can earn your Open Pathway Accreditation Diploma (OPA.dip) in Digital Marketing For Startup & Leaders.
Course Entry Requirements
At Open Learning College, we firmly believe that education should be accessible to everyone, regardless of their background or previous education experience. That’s why we’ve designed our Digital Marketing For Startup & Leaders course to be open to anyone who is interested in learning more about this fascinating subject, without any prior knowledge or experience required.
We want to give everyone the opportunity to expand their knowledge and take part in a highly rewarding online course, which is why we keep our entry requirements to a minimum. This means that you can start the course at any time and study at your own pace for up to 12 months from the date of initial registration, with the full support of a personal tutor.
Course Enrolment Fees
We want to make sure that you get the best value for your money, which is why we have included the registration fee, certification fee, and full tutor support in the course price. Enrolling in the Digital Marketing For Startup & Leaders course would usually cost £123.75, but for a limited time, you can get a 20% discount and pay only £99 if you enrol online and pay in full.
Note: Instalment plans are not available to our international students.
Course Qualifications
This course is certified by the Open Learning College via the Open Pathway Accreditation Programme.
You will receive the Open Pathway Accreditation Diploma (OPA.dip) from Open Learning College.
What’s Included
Your course fee covers everything you will need to successfully complete the Digital Marketing For Startup & Leaders online study course and earn your qualification:
A full range of student services, including:
- All textbooks, study folders, and/or online learning aids designed for online learning
- Life-time access to the online student portal Xperience™ (Student Chat, Forums and Online Support Resources)
- Comprehensive Study Guide & Study Plan
- PDF certificate to show employers (employer has access to certificate validation)
- Life-time access to Career Hub our dedicated portal to support our students career aspirations.
- Invitation to job fairs and career days for your business faculty.
- A diploma from the Open Learning College from our Open Pathway Accreditation programme (OPA.dip).
- One year’s educational support by a specialist tutor in your chosen course field.
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