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Course Overview
Embark on a transformative learning journey with the UK’s most innovative home study provider, offering courses designed to unlock your true potential and facilitate the career change you desire. Access our distance learning courses directly from anywhere, anytime, and acquire industry-recognised Professional Qualifications essential for advancing in your career.
Specifically, explore the flexible and convenient 30 Copywriting Secrets from the Best Ad Campaign of All Time course, an ideal way to gain a diploma qualification. Whether you aim for further education, improved job prospects, or expanded knowledge, this comprehensive course allows you to prepare thoroughly for exams or careers through home study. Plus, it’s structured to be accessible and beneficial even if you have no prior knowledge in 30 Copywriting Secrets from the Best Ad Campaign of All Time.
Are you eager to master the art of crafting compelling copy that drives sales? Look no further than this comprehensive course designed for individuals seeking a fast track to mastering copywriting. By the course’s conclusion, you’ll possess the skills to create copy that captivates audiences, grabs attention, and ultimately yields tangible results.
A highlight of this course is its deep dive into one of the most iconic advertising campaigns in history—the Volkswagen newspaper ads from the 1960s and 1970s. Despite promoting a seemingly unremarkable product, these ads transformed Volkswagen into a household name, setting a benchmark for effective copywriting. Through a meticulous analysis of numerous ads from this campaign, participants will glean invaluable insights into the nuances of crafting clever, engaging, and impactful copy.
Participants will gain a comprehensive understanding of the anatomy of a successful advertisement, exploring critical elements such as headlines, visuals, opening lines, body copy, and more. Each ad serves as a case study, offering practical lessons on how to construct persuasive narratives that resonate with target audiences. From mastering the art of reader engagement to incorporating humour and irony effectively, learners will uncover the keys to crafting original, attention-grabbing copy.
Course Key Topics
the 30 Copywriting Secrets from the Best Ad Campaign of All Time course is divided into 6 modules.
1 . Introduction and Background to the Campaign
2 . Headlines
3 . Opening Lines
4 . Strategic Body Copy
5 . How to Write Memorable Copy
6 . Your Ending, and Some Final Thoughts
(Please click on the curriculum tab above to see a detailed view of each module)
Tutor Support
Our 30 Copywriting Secrets from the Best Ad Campaign of All Time course is designed to provide you with comprehensive materials to guide you through your learning journey. You’ll have the support of your own personal tutor, who will be there to assist you with your coursework and answer any questions you may have. Furthermore, our Student Advisors are always available to provide you with practical advice and guidance via the online portal, email or phone, ensuring that you’re fully supported throughout your studies.
Course Assessments
The 30 Copywriting Secrets from the Best Ad Campaign of All Time course at Open Learning College is designed to provide a comprehensive and flexible learning experience. Unlike traditional exam-based courses, our course is marked through a process of continuous assessment, which is guided by your personal tutor and is an un-regulated course awarded by the Open Learning College via the Open Pathway Accreditation programme (OPA.dip).
This means that you won’t have to worry about memorising information for a final exam. Instead, you will have the opportunity to learn at your own pace and apply your knowledge through practical assignments and quizzes at the end of each module. Our online platform allows you to access the course from anywhere and at any time.
Once your assignments have been verified and assessed, you will be awarded a certificate of achievement from Open Learning College. This certificate confirms that you have met all of the learning outcomes and assessment criteria for the 30 Copywriting Secrets from the Best Ad Campaign of All Time course, and demonstrates your competency and knowledge in this field. With this qualification, you can advance your career or pursue further studies in the field of Copywriting.
Course Duration
We recommend you spend approximately 3 hours of your time studying for 30 Copywriting Secrets from the Best Ad Campaign of All Time course. The pace of study is completely up to you.
Get started today, and you can earn your Open Pathway Accreditation Diploma (OPA.dip) in 30 Copywriting Secrets from the Best Ad Campaign of All Time.
Course Entry Requirements
At Open Learning College, we firmly believe that education should be accessible to everyone, regardless of their background or previous education experience. That’s why we’ve designed our 30 Copywriting Secrets from the Best Ad Campaign of All Time course to be open to anyone who is interested in learning more about this fascinating subject, without any prior knowledge or experience required.
We want to give everyone the opportunity to expand their knowledge and take part in a highly rewarding online course, which is why we keep our entry requirements to a minimum. This means that you can start the course at any time and study at your own pace for up to 12 months from the date of initial registration, with the full support of a personal tutor.
Course Enrolment Fees
We want to make sure that you get the best value for your money, which is why we have included the registration fee, certification fee, and full tutor support in the course price. Enrolling in the 30 Copywriting Secrets from the Best Ad Campaign of All Time course would usually cost £123.75, but for a limited time, you can get a 20% discount and pay only £99 if you enrol online and pay in full.
Note: Instalment plans are not available to our international students.
Course Qualifications
This course is certified by the Open Learning College via the Open Pathway Accreditation Programme.
You will receive the Open Pathway Accreditation Diploma (OPA.dip) from Open Learning College.
What’s Included
Your course fee covers everything you will need to successfully complete the 30 Copywriting Secrets from the Best Ad Campaign of All Time online study course and earn your qualification:
A full range of student services, including:
- All textbooks, study folders, and/or online learning aids designed for online learning
- Life-time access to the online student portal Xperience™ (Student Chat, Forums and Online Support Resources)
- Comprehensive Study Guide & Study Plan
- PDF certificate to show employers (employer has access to certificate validation)
- Life-time access to Career Hub our dedicated portal to support our students career aspirations.
- Invitation to job fairs and career days for your business faculty.
- A diploma from the Open Learning College from our Open Pathway Accreditation programme (OPA.dip).
- One year’s educational support by a specialist tutor in your chosen course field.
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Course Content
30 Copywriting Secrets from the Best Ad Campaign of All Time – FREE Course Starter Pack
Module 1 – Introduction and Background to the Campaign
Module 2 – Headlines
Module 3 – Opening Lines
Module 4 – Strategic Body Copy
Module 5 – How to Write Memorable Copy
Module 6 – Your Ending, and Some Final Thoughts
Course Resources
Final Exam
College Announcements
🔍 Discover the 30 Copywriting Secrets from the Best Ad Campaign of All Time Course! 📝💡
Ready to unlock the secrets of successful copywriting?
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Use code COPY50 at checkout before the month concludes!
🌟 Why Choose Our Copywriting Course
Presented by Open Learning College, this course unveils the 30 most powerful copywriting secrets derived from the best ad campaigns of all time. Dive into captivating modules that dissect legendary advertising strategies and learn how to apply them to your own writing for maximum impact.
💡 What Makes Our Course Stand Out
Practical Insights: Gain insider knowledge and actionable tips from industry experts, equipping you with the skills to craft compelling copy that drives results.
Case Studies: Explore real-world examples of successful ad campaigns, dissecting the strategies behind their effectiveness and applying them to your own projects.
Flexible Learning: Study at your own pace with 24/7 access to course materials, allowing you to learn whenever and wherever suits you best.
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*This discount code cannot be used in conjunction with any other offer.
Oliver Hughes