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Course Overview
Embark on a transformative learning journey with the UK’s most innovative home study provider, offering courses designed to unlock your true potential and facilitate the career change you desire. Access our distance learning courses directly from anywhere, anytime, and acquire industry-recognised Professional Qualifications essential for advancing in your career.
Specifically, explore the flexible and convenient Online Copywriting: How to write Persuasive Product Pages course, an ideal way to gain a diploma qualification. Whether you aim for further education, improved job prospects, or expanded knowledge, this comprehensive course allows you to prepare thoroughly for exams or careers through home study. Plus, it’s structured to be accessible and beneficial even if you have no prior knowledge in Online Copywriting: How to write Persuasive Product Pages.
In the realm of e-commerce, selling products online presents unique challenges that require adept strategies to overcome. One such challenge lies in recognising that the sales process commences long before potential buyers even arrive at your product page. Unlike traditional brick-and-mortar stores where customers can interact with products physically, online shoppers rely solely on the information provided on product pages to make purchasing decisions. Consequently, crafting compelling copy for these pages is paramount, as it serves as the initial point of engagement with prospective buyers.
Moreover, the absence of face-to-face interaction with salespersons poses another hurdle in the online sales journey. Unlike in-store experiences where customers can seek clarification or advice from sales representatives, online shoppers often grapple with unanswered queries and uncertainties before making a purchase. Thus, effective product copy must anticipate and address the most common objections and questions that potential buyers may have, instilling confidence and alleviating hesitations.
Enter Google—the ubiquitous search engine that serves as the gateway to online discovery. Leveraging Google as a platform for selling products necessitates a nuanced understanding of search engine optimisation (SEO) principles. Writing product copy with SEO in mind ensures that your content ranks prominently in search results, increasing visibility and driving organic traffic to your online store. Furthermore, mastering the intricacies of product page components—from page title tags to image alt tags—is essential for optimising your content’s performance and enhancing its visibility to potential customers.
Course Key Topics
the Online Copywriting: How to write Persuasive Product Pages course is one module.
1 . Introduction
- Get found: Start selling on page one of Google
- Help your buyer: Boost sales with better navigation
- Name it and they will come: Product page title tags
- Describe yourself: Write description tags that attract buyers
- Give your buyers a map: Page URLs and navigation
- Image this: Use images and captions that capture interest
- Offers: Make an offer they can’t refuse
- Upsell: Increase profit while helping your buyers
- Short is sweet: Write short product descriptions that convert
- Go long: Write long product descriptions that wow
(Please click on the curriculum tab above to see a detailed view of each module)
Tutor Support
Our Online Copywriting: How to write Persuasive Product Pages course is designed to provide you with comprehensive materials to guide you through your learning journey. You’ll have the support of your own personal tutor, who will be there to assist you with your coursework and answer any questions you may have. Furthermore, our Student Advisors are always available to provide you with practical advice and guidance via the online portal, email or phone, ensuring that you’re fully supported throughout your studies.
Course Assessments
The Online Copywriting: How to write Persuasive Product Pages course at Open Learning College is designed to provide a comprehensive and flexible learning experience. Unlike traditional exam-based courses, our course is marked through a process of continuous assessment, which is guided by your personal tutor and is an un-regulated course awarded by the Open Learning College via the Open Pathway Accreditation programme (OPA.dip).
This means that you won’t have to worry about memorising information for a final exam. Instead, you will have the opportunity to learn at your own pace and apply your knowledge through practical assignments and quizzes at the end of each module. Our online platform allows you to access the course from anywhere and at any time.
Once your assignments have been verified and assessed, you will be awarded a certificate of achievement from Open Learning College. This certificate confirms that you have met all of the learning outcomes and assessment criteria for the Online Copywriting: How to write Persuasive Product Pages course, and demonstrates your competency and knowledge in this field. With this qualification, you can advance your career or pursue further studies in the field of Copywriting.
Course Duration
We recommend you spend approximately 1 hour of your time studying for Online Copywriting: How to write Persuasive Product Pages course. The pace of study is completely up to you.
Get started today, and you can earn your Open Pathway Accreditation Diploma (OPA.dip) in Online Copywriting: How to write Persuasive Product Pages.
Course Entry Requirements
At Open Learning College, we firmly believe that education should be accessible to everyone, regardless of their background or previous education experience. That’s why we’ve designed our Online Copywriting: How to write Persuasive Product Pages course to be open to anyone who is interested in learning more about this fascinating subject, without any prior knowledge or experience required.
We want to give everyone the opportunity to expand their knowledge and take part in a highly rewarding online course, which is why we keep our entry requirements to a minimum. This means that you can start the course at any time and study at your own pace for up to 12 months from the date of initial registration, with the full support of a personal tutor.
Course Enrolment Fees
We want to make sure that you get the best value for your money, which is why we have included the registration fee, certification fee, and full tutor support in the course price. Enrolling in the Online Copywriting: How to write Persuasive Product Pages course would usually cost £123.75, but for a limited time, you can get a 20% discount and pay only £99 if you enrol online and pay in full.
Note: Instalment plans are not available to our international students.
Course Qualifications
This course is certified by the Open Learning College via the Open Pathway Accreditation Programme.
You will receive the Open Pathway Accreditation Diploma (OPA.dip) from Open Learning College.
What’s Included
Your course fee covers everything you will need to successfully complete the Online Copywriting: How to write Persuasive Product Pages online study course and earn your qualification:
A full range of student services, including:
- All textbooks, study folders, and/or online learning aids designed for online learning
- Life-time access to the online student portal Xperience™ (Student Chat, Forums and Online Support Resources)
- Comprehensive Study Guide & Study Plan
- PDF certificate to show employers (employer has access to certificate validation)
- Life-time access to Career Hub our dedicated portal to support our students career aspirations.
- Invitation to job fairs and career days for your business faculty.
- A diploma from the Open Learning College from our Open Pathway Accreditation programme (OPA.dip).
- One year’s educational support by a specialist tutor in your chosen course field.
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Course Content
Online Copywriting: How to write Persuasive Product Pages – FREE Course Starter Pack
Module 1 – Introduction
Course Resources
Final Exam
College Announcements
🔍 Craft Persuasive Product Pages: Master Online Copywriting! 📝💰
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🌟 Why Choose Our Copywriting Course
Presented by Open Learning College, this course equips you with the essential techniques to create compelling and persuasive product pages that drive sales and conversions. Learn how to craft attention-grabbing headlines, compelling product descriptions, and effective calls-to-action to engage your audience and boost your business.
💡 What Makes Our Course Stand Out
Practical Insights: Gain actionable tips and strategies from industry experts, empowering you to write persuasive copy that resonates with your target audience.
Hands-On Exercises: Apply your newfound knowledge through practical exercises and case studies, honing your copywriting skills in real-world scenarios.
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*This discount code cannot be used in conjunction with any other offer.
Jack Robinson